Rebranding an Institution
CLIENT | Sydney’s Gourmet
PROJECT TYPE | BRAND refresh
Established in 1993, the established restaurant / market was moving locations and needed to remind its customers that their new location was a destination, not just a "on the way" cafe. Their brand was in need of an entire overhaul. Logo, colors, textiles, employee engagement & customer perception all had to change.
Marketing Strategy
All key messaging focuses on additional service offerings. Educating their community that they now have a full-service dining room in addition to their well established "stock your fridge" market. Partnerships with local companies helped to establish this messaging beyond social media integration.
New Logo
The new logo is an illustration of the restored historic farmhouse Sydney's now lives in. It was used to remind people that they are now a stand-alone establishment & that they wanted to "welcome" the community into their new home.
Custom Content
Custom photography was taken in the manner of POV perspective. All shots were taken on-site on the reclaimed wood tables and used natural lighting. All photographs were develop to be featured on the new website & social channels.