Building A Community

PROJECT TYPE | 360 CONTENT

CLIENT | THERATECHNOLOGIES

Theratechnologies’ I AM A CHAMPION | HOPE FOR THE JOURNEY campaign highlights individuals living and thriving with HIV. The mission of the campaign is to share the stories of African Americans with HIV who take on the hard tasks of fighting against stigma, advocating for the future and holding space for others who need to be empowered. In keeping with the Griot oral traditions of the West African Mande empire of Mali, the I AM A CHAMPION campaign creates safe spaces for authentic storytelling. Hear their STORIES. Experience their HOPE. Join the JOURNEY.

I Am A Champion | Key Art

I Am A Champion | Hope For The Journey | Sit-down Series
Community Liaison Mable Taplin, RN, MSN, interviews David Robertson, Shadawn McCants & Masonia Traylor about living and thriving with HIV.

Advertorial Design / Copywriting

Social Media Content

Animated Gifs