Representation Matters
PROJECT TYPE | CREATive Direction
CLIENT | ORRA
GDC was asked to white label under a digital media agency to help increase their client’s brand awareness. It was important to us to include more diversity in the real families we featured. Our film and photo sets where mostly outdoors and closed due to Covid restrictions. We created a campaign for the agency that delivered the most trackable ROI for their client.
Photo Credit Viewhouse Productions
The “Welcome Home” campaign drove 14.5M digital impressions and 1.5M unique total reach during a 12-month flight, surpassing all historical consumer campaign benchmarks. Furthermore, the integrated media campaign increased website visits, which resulted in 11,456 conversion actions.
