London’s Calling

PROJECT TYPE | Experiential design

CLIENT | Mars, Inc

So many incredible firms played a role in bringing this store to life and we were truly grateful to be a part of the team. Our role was to bring the fun and personality of the brand into the store’s design. Lifts were transformed into phone booths, Green Girl had her own line of boutiques and Blue became London’s newest spy hero. Working to create massive panoramic scenes spanning 30 or more feet presented a challenge in and of itself accounting for scale and file size but throw in an evolving construction site and it was go time.

Portrait Gallery

One of our favorite initiatives was the Portrait Gallery which featured 10 of England’s fabled and historic figures and transforming them into M&M’S characters. King Henry was portrayed by Red while Blue and Green captured hearts as Sir Lancelot and Lady Guinevere. Each portrait was hand painted and a true artistic accomplishment for our creative team.

Custom Fabrication

We also concepted and developed the brand’s first ever Mix Lab featuring a kiosk ordering system for custom M&M’S packaging. A marvel in magic and science, the Mix Lab is a one-of-a-kind creation that we hope to take to other M&M’S WORLD locations.

Marketing OOH

In addition to the 4 floor of Fun, we need to generate awareness that the store was now open to all the M&M fans in the streets and on their way to the Olympic Games.