Refreshing an Icon

“Her ballad performances are simply beyond the emotional and expressive capabilities of most other vocalists.”

The New York Times

Sheila Jordan has been an force since childhood. At 14 she heard Charlie Parker play a Detroit club from the alley. She refuses to be defeated and continues to tour the world singing and teaching workshops at the young age of 92. Her branding needed a slight refresh. The content speaks for itself, but it needed an easier navigation. With over 50 releases for sale and continued ticket sales, her team needed a website that could work easily with their social media as well as function as an archive for Shiela’s work.

MERCH CREATION

In efforts to increase website traffic, we created a series of new merch for Sheila using her famous quote “When In Doubt, Lay Out.”

Distribution Partnership

We were able to negotiate with a manufacturer and fulfillment center to offer discounted rates for Sheila so she could get an increase orders for launch.

Brand Perception

Sheila is a legend and will continue to live beyond through her works. You much check out her iconic album Portrait of Sheila on Blue Note Records.