Love Letter

CLIENT | Grande Dame

PROJECT TYPE | Personal NFTS

Shades Of is a lover letter to Femininity. An opportunity to research Web3 for a client turned into a pet project to build our coven their own personalized NFTs. The lips were inspired by a watercolor painting by our Supreme.

Photos By: Brook Pifer

Creative Direction

Taking the company in a more feminine and approachable direction with a desire so explore the coy side of the ballerinas sensuality. Softer color palettes were selected as were more editorial typefaces to support this transition.

Content Creation

Capturing the creation of the dance rather than the final product was the foundation of our evolution. Photographing rehearsals and daily life of all the dancers & generating video vignettes were all captured IRT.

Marketing Strategy

Our desire was to embrace our growing social community/ influencers. We focused our cultural content creation to adapt to a real-time, social legibility and generated social based events to celebrate dance in real-time.