STK Rooftop NYC • Summer Branding

This summer is all about elevation. I'm not just talking about a few feet above the ground, we are taking it to the roof. The premiere destination for sunshine & scenistas, is the STK Rooftop. The development of this year's branding is based on beauty bloggers and those in the know. With attention spans at an all time low, icons were developed to help grab the attention of the desired demo; young ladies who have a desire to attain beautiful things.